The Electronic Man

The Electronic Man produces a connective global body in a realtime performance that takes place simultaneously all over the world.

Presented in occasion of Marshal McLuhan’s official Centennial Celebrations, the performance realizes one of McLuhan’s most interesting theories:

“Electronic man like pre-literate man, ablates or outers the whole man. His information environment is his own central nervous system.”

THE PERFORMANCE

Thousands of stickers featuring the QRCode and logo of the Electronic Man have been disseminated in hundreds of cities worldwide.

When people see them and scan them, they are connected to the performance and can download a free smartphone application.
Whenever someone, in any part of the world, participates to the performance, all other participants’ phones vibrate simultaneously.

A vibration, in our pockets, close to our bodies, triggered by a digital interaction happening anywhere on the planet: a new, synthetic, externalized sense which interconnects tens of thousands of human beings across the globe.

Official Site
http://electronicman.artisopensource.net

Video Promo
http://www.youtube.com/watch?feature=player_embedded&v=3hHajS-oL5M#!

Download the iPhone/iPad application
http://itunes.apple.com/us/app/the-electronic-man/id440988777?mt=8&ls=1

PAPER, CONFERENCE, SCIENTIFIC PUBLICATION

>> D’Ars Magazine (gennaio 2012), “L’Uomo Elettronico. Nascita, sviluppo ed evoluzione un’identità connettiva globale”, Salvatore Iaconesi, Oriana Persico

>>  Consciousness Reframed 12 Conference Proceedings, “The Electronic Man”, Salvatore Iaconesi, Oriana Persico; in Presence in the Mindfield, Lisbon, 2011

>> Rivista di Scienze Sociali, N.1, ISSN 2239-1126, May 2011, “Oltre il Corpo Tecnologico” (Beyond the technological body), Salvatore Iaconesi, Oriana Persico

>> Media Duemila Magazine, “The Electronic Man, a connective identity”, Salvatore Iaconesi, Oriana Persico

>> Furtherfield, “The Electronic Man: A Global Performance”, by By Renee Carmichael – 30/06/2011 (see the interview on this link)

EXHIBITION

>> McLuhan. Tracce del Futuro, at the “Centro Congressi” of  University “La Sapienza” (Rome, 31/05/2011): special ork commissioned by Osservatorio TuttiMedia and Media Duemila, curated by Maria Pia Rossignaud (Media Duemila)

>> ADD Festival 2011, MACRO Testaccio (Roma): special McLuhan project, curated by Giorgia Terrinoni and Chiara Giannini Guazzugli

>> eFestival 2011 (Milano): special McLuhan project for the exhibit “Arteractive” curated by Chiara Canali

>> Paratissima 2011 (Torino): special McLuhan project for the exhibit “Arteractive” curated by Chiara Canali

>> Robots and Avatars 2012 (Liverpool, UK; Cluj-Napoca, Romania; Maribor, Slovenia): selected artwork (web: http://www.robotsandavatars.net/

MULTIMEDIA

Erminio Cipriano (Media Duemila) interviews Salvatore Iaconesi after the “MacLuhan. Tracce di Futuro” event, watch the video on YouTube:
http://www.youtube.com/watch?v=gj5ecG2CCuQ&feature=related

“McLuhan. Traces of the Future: event and the Electronic Man”, watch the album on Flyckr:
http://www.flickr.com/photos/xdxd_vs_xdxd/sets/72157626742518289/

“The Electronic Man at ADD Festival” by Angela Vicino, guarda il video su YouTube:
http://www.youtube.com/watch?v=N0R9QZcefas

“The Electronic Man at ADD Festival, MACRO Testaccio, Rome contemporary art museum”, watch the video on YouTube:
http://www.youtube.com/watch?feature=player_embedded&v=kFdRPeQXw00

“The Electronic Man @ ADD Festival, MACRO Museum of Contemporary Art, Testaccio, Rome: setting up the installation”, guarda l’album su Flyckr:
http://www.flickr.com/photos/xdxd_vs_xdxd/sets/72157627061991736/

“The Electronic Man @ ADD Festival, MACRO Museum of Contemporary Art, Testaccio, Rome: the installation”, watch the album on Flyckr
http://www.flickr.com/photos/xdxd_vs_xdxd/sets/72157627062024630/

“The Electronic Man at Arteractive, Turin, Parkissima”, watch the album on Flyckr:
http://www.flickr.com/photos/xdxd_vs_xdxd/sets/72157627959921135/


The Electronic Man on iPhone: screen shot
The Electronic Man on iPhone: screen shot
Electronic Man logo
Electronic Man logo
Electronic Man: the QRcode
Electronic Man: the QRcode
The Electronic Man on iPhone: screen shot
The Electronic Man on iPhone: screen shot